ONLINE MARKETING – inspiworks

Business without marketing is like winking at a girl in the dark

You know what you are doing but nobody else does.

Paid Search Advertising

It’s the fastest way to generate leads and sales for your business; it’s also the most effective way to get in front of your best prospects wherever they are online.

We’re the experts in Google & Bing Adwords who get people clicking and converting for less. Best of all, we’ll never stop improving your Pay-per-click (PPC) campaign, because your Return on Investment is what gets us excited.

We try to understand your audience as best we can before making recommendations about what type of PPC marketing campaigns are most suitable for your prospective customers. Accordingly, we use the suitable search engine (mostly Google, but we’ve seen cases where Bing & Yahoo Ads are more effective), target keywords, target audience and the best time to run the campaign. We can also complement our PPC campaign expertise with our conversion rate optimisation (CRO) services to help increase the level of enquiries/sales from your PPC campaign investment.

Apart from search engine advertising we do Search Engine Optimization to get leads organically. To learn more about SEO, please click here.

E-mail Marketing

Email marketing isn’t as simple as drafting up a quick message and sending it out. There are certain rules, processes and etiquettes that need to be observed and followed.

The process of email marketing is easy, simply build a subscriber database and then email your database with offers but the execution of a successful strategy can be hard. As email marketing is a common marketing medium which has become synonymous with spam, consumers have learnt to switch off and changes in email technology such as Gmail Tabs have made it harder than ever for an email marketing campaign to have a positive ROI, with the right strategy however it is possible.

Costs incurred in designing, executing, testing, sending and receiving an email is up to 78% less for a paper-based direct mail version. Moreover, email enables you to personalize and greet every person they target. This helps in building trust and credibility. And the biggest advantage of email marketing is, without bothering others you can select targets based on geography, age, income, spends, and many other parameters.

Social Media Advertising

Social media can and does drive business; are you getting your piece of the market share?

We understand suggesting Social Media for business can sound like we’re offering the Emperor’s new clothes. And we’re ok with that!

We know is that as few as 20% of businesses have a Facebook page (and most of those aren’t managed very well). What we also know is that we get real business results for our clients, using Social Media effectively.

When we talk about Social Media we talk about a professional marketing strategy that plans your entrance and maintenance of any Social Media element; Facebook, Twitter, Google+, YouTube, LinkedIn and Pinterest plus even more diverse players in this burgeoning space. We take our learnings from the world and test them for each market we work in. And we’re getting super-impressive results.

Youtube Marketing

Since its inception, YouTube has expanded colossally; music, news, entertainment, and tutorials can all be accessed by the click of a button. But, how does this help your business?

Video advertisements play just before other videos on YouTube. There are a variety of targeting options available that can help you reach the right customer for your business. You can target by age, gender, location, interests and more.

The best part is, you have complete control over your daily budget, so you can spend what you’re comfortable with. Customers are constantly searching for innovative advertising and there is a handsome reward for those who successfully employ this instrument. YouTube videos take your campaigns to the next level by opening it up to an international community of potential customers.

Mobile Advertising

There is a lot happening in the mobile space and things are evolving and changing all the time. Businesses who understand the importance of mobile will win – and we can help you be there.

Fifty Seven percent of smartphone users perform a search on their devices after seeing an offline ad for a business, 66% research products and services they want to buy and 27% actually make the purchase. Eighty percent of smartphone users look for local information on their phone and take an action like call up the business for an appointment. These statastics strongly suggest that you can no more ignore the mobile presence. You need to be present where your potential customers are looking.

Here are the things we do when it comes to mobile marketing:

inspiworks

Business without marketing is like winking at a girl in the dark

Paid Search Advertising

E-mail Marketing

Social Media Advertising

Youtube Marketing

Mobile Advertising

Customized style

pixel perfect

In-time results

SEO Optimized

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